![[Live Workshop] Business Book Breakthrough](https://substackcdn.com/image/fetch/$s_!Gg5E!,w_80,h_80,c_fill,f_webp,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F42f9c7dd-2158-4ca1-931e-91b8610cc9a9_1080x1080.jpeg)
Day 2 winner inside! 📚✨
plus our homework prize winner!
Howdy soul-led leaders and CEOs,
We had a great Day 2! ✨
We have 3 more luxurious days together to make a breakthrough in your book marketing.
Today was all about getting clear on what marketing is (especially when it comes to successful books).
If you want success with a book, try this:
Marketing is a loving, intimate relationship with your ideal customer.
Think about the person you love to serve, and think about how you love them.
Do you?
What age are they? Where do they live? What is their lifestyle?
What are their dreams, and what are they working towards currently?
What habits (thoughts, actions) keep them from what they want?
Think of marketing as natural as sharing. 🎬
When you see a movie you loved, you have to tell someone, “You have to go see it!”
Is it possible that marketing can become as comfortable, fun, and natural as sharing what we have with the people we love?
When you have a clear picture of who your ideal customer is, and what they’re consistently bumping up against, you can precisely create a solution for their needs. 🎯
The content, cover, and title of your book are downstream of your clear picture of your customer.
So that when your target customer sees your book, all they see is a solution to their problem. (Hello, book sales!) 🎯
If you’ve never tested your content, title, or cover with your target audience, it may be time for to refresh these before you re-launch your book.
“Don’t find customers for your products. Find products for your customers.”
— Seth Godin, marketing wizard
📚✍️ Day 2 Recording
✨✨Zoom Recording with Transcript✨✨
Passcode: *F1+Hiwe
✨✨Fathom Recording with Searchable Transcript✨✨
https://fathom.video/share/rkqeNNyAR1pA7ER8C6fb83wyszRrFzeE
📚✍️ Day 2 Homework
**Post your story in the homework chat thread (or post on Substack and tag me) for a chance to win a very juicy prize. 🍋**
1. What kind of person sees YOUR book as their solution to their problem? (Often, it was you 5-10 years ago, experiencing the pain you didn’t yet know how to solve.) 🎯
2. Age? Lifestyle? Problems struggling with? 🎯
See Jack Canfield talk about his road to success with Chicken Soup for the Soul (and how they started with outlining their market first, before they started writing) on the Tim Ferriss Podcast here:
YOU GUYS DID AMAZING FOR DAY 1’S HOMEWORK! ASTOUNDED! HUMBLED! IN AWE!
📚✍️ Day 1 Homework winner:
You have won the Bulk Sales Bundle on how to sell copies of your book in bulk. I will DM you with your prize!
📺 Day 2 Live attendee winner:
You have also won the Bulk Sales Bundle on how to sell copies of your book in bulk. I will DM you with your prize!
That’s all folks.
Feel free to DM or email me with any questions.
See you all tomorrow (where we’ll talk about the only 2 things you need to sell 10,000 copies of your book in Year 1).
See ya there.
Renee